Love & Leftovers
What would you do for the one you love?
this is the question left behind..
“though today I know well that he’s simply the type of man who knows better than to turn down a hot-from-the-oven soufflé when one is offered to him.”
We like to think that humans are supremely logical, making decisions on the basis of hard data and not on whim. For a good part of the 19th and 20th centuries, economists and social scientists assumed this was true too. The public, they believed, would make rational decisions if only it had the right pie chart or statistical table. But in the late 1960s and early 1970s, that vision of homo economicus—a person who acts in his or her best interest when given accurate information—was kneecapped by researchers investigating the emerging field of risk perception. What they found, and what they have continued teasing out since the early 1970s, is that humans have a hell of a time accurately gauging risk. Not only do we have two different systems—logic and instinct, or the head and the gut—that sometimes give us conflicting advice, but we are also at the mercy of deep-seated emotional associations and mental shortcuts. People are likely to react with little fear to certain types of objectively dangerous risk that evolution has not prepared them for, such as guns, hamburgers, automobiles, smoking, and unsafe sex, even when they recognize the threat at a cognitive level.
Even if a risk has an objectively measurable probability—like the chances of dying in a fire, which are 1 in 1,177—people will assess the risk subjectively, mentally calibrating the risk based on dozens of subconscious calculations. If you have been watching news coverage of wildfires in Texas nonstop, chances are you will assess the risk of dying in a fire higher than will someone who has been floating in a pool all day. If the day is cold and snowy, you are less likely to think global warming is a threat.
